Hiroshi Fujioka (藤岡弘) portrayed the first Kamen Rider, Takeshi Hongo. Later, he was the Sega Saturn’s mascot Segata Sanshiro.
As Nintendo and Sony are well-known consoles, with the PlayStation most recently celebrating its 25th anniversary, SEGA was also popular on release. Their games were challenging but always with impressive graphics.
Another impressive memory from SEGA’s past are the Segata Sanshiro mascot commercials for the Sega Saturn in 1997.
“I took on the challenge of the action without a stuntman,” commented Fujioka. “For that reason, I was seriously injured on-site during Kamen Rider.” But for him, the filming of Segata Sanshiro was more difficult.
The CMs were planned with Fujioka in mind. But when he viewed the storyboards at meetings, they were all drawings that resembled action comics.
The CMs turned out to look like real-life comics, but shooting them was extreme.
“It was harder than any of the action movies I’ve been in. I had to go through flames without CG and burned my eyebrows. I ran barefoot over ice. There was a scene where I had to carry a giant 40kg (~88 lbs) Sega Saturn on my back.”
After a long absence of Segata Sanshiro CMs, Fujioka dressed in the costumes. He felt a strong fighting spirit and felt as though he defeated Nintendo and Sony.
(To be posted in Weekly FLASH’s January 28, 2020 issue.)
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