TV Asahi’s Time Changes Create Issues For More Than Just Families

“I get up early on Sunday morning to watch Super Sentai and Kamen Rider on TV Asahi with my children” – It’s a classic scene at home, but will change this October.

Kamen Rider¬†currently airs on TV Asahi at 8AM, but will soon change to 9AM. Instead, an informational program “Sunday Live!” starring Noriyuki Higashiyama will take its place.

For Higashiyama, this is his first role as a newscaster. The program will from from 5:50AM to 8:30AM, equaling 2 hours and 40 minutes. They hope to compete with other morning programs, such as “Sunday Morning” on TBS. The new program will shift the Super Hero Time block, making a big change for parents and children.

Kamen Rider will now be competing against Dragon Ball Super, which airs at 9AM-9:30AM and Super Sentai shows will compete with One Piece from 9:30-10AM on Fuji Television.

Although Toei Animation is a subsidiary of Toei, some in the company still expressed some concerns. There were worries the time change would one inconvenient for those producing the show. The companies also expressed concern over sponsors having to decide which program to choose.

Some expressed concern over Higashiyama’s new role. They wondered since he was a single, if he would be better suited for a music or variety program. He does not have experience as a presenter, and this is a high profile role to take so quickly. But there were more reasons why TV Asahi wanted to use Higashiyama as a news caster. With the Olympics happening in three years, they wanted to prepare.

When asked for comment, Toei’s PR stated “There are no staff members complaining in-house.”

Kamen Rider and Super Sentai will both move to their new times on October 1, 2017.

Article Sources: Weekly Woman Prime

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